Data-driven content involves using real-time data to tailor your DOOH campaign messages and visuals. The objective is to make your content not only relevant but also timely so it aligns with the needs and preferences of your target audience at any given moment.

Google’s “Make the Most of Summer” campaign is a great example of implementing data-driven DOOH campaigns. The advertisers understood the fascination of British people with the weather. So, it depicted various seasonal search terms and their responses. The campaign was a hit, and it’s all about understanding what your target customers want to see.

Let’s look at some ways you can utilize data-driven content in your DOOH campaigns:

• Leverage local data
  Understand your audience’s local context. Consider variables like weather, traffic, and local events, and adapt your content accordingly.McDonald’s UK campaign is a great example of how you can use weather information to promote your products. The campaign used weather data to advertise its seasonal drinks- strawberry lemonade and millionaire’s frappe. When the temperature rose above 25 degrees, here’s what the digital signage displayed:

• Demographic insights
  Use data to tailor your content based on the demographics of the viewers in the vicinity. You might want to show different products or messaging to young adults versus families or seniors.
• Real-time updates
  Ensure your content management system is capable of real-time updates. If there’s a sudden change in the environment, your content should reflect it immediately. For instance, a food delivery service can adjust delivery times during peak traffic hours.
• A/B testing
  Continuously test different content variations and track their performance. A/B testing can help you understand what resonates most with your audience, allowing you to fine-tune your content strategy.

Pro tip: Create content templates that can be easily customized with real-time data. This allows you to maintain a consistent brand identity while adapting to changing conditions.

Interactive experiences in OOH advertising involve enabling viewers to engage with your content actively. This can take various forms, such as touchscreens, QR codes, mobile integrations, or other mechanisms that encourage viewers to interact with the display. The goal is to create a memorable and engaging connection between the audience and your brand.

To ensure you provide interactive experiences, here are a few things you can follow:

• Clear Call-to-Action (CTA)
  Make it unmistakably clear what viewers need to do to interact with your content. Whether it’s touching the screen, scanning a QR code, or using their mobile device, a well-placed and concise CTA is essential.
• Incentivize interaction
  Provide an incentive for interaction. Offer discounts, exclusive content, or the chance to win prizes to motivate viewers to engage with your campaign.
• Mobile integration
  Leverage viewers’ smartphones by integrating them into your campaign. For instance, using NFC technology to enable instant connections to a website or app can be a seamless and familiar way to engage.
• Content Variety
  Offer a diverse range of interactive content. Polls, quizzes, games, and product configurators can all enhance engagement. Keep the content fresh and regularly update it to encourage repeat visits.

Learn more: Top Trends in DOOH Advertising in 2024

OOH advertising campaigns should not just display products; they should tell a story. Storytelling captivates the audience’s emotions and creates a connection. Use sequential ads to narrate a story, reveal the benefits of a product or service, and maintain suspense. The human brain is naturally wired to respond to narratives, making this an effective engagement strategy.

Here are some tips to incorporate storytelling in your digital OOH campaigns:

• Start with a hook
  Begin your narrative with a compelling and attention-grabbing message. Think of it as the opening scene of a movie that draws viewers in.
• Sequential messaging
  Plan a sequence of messages that build on one another, creating a narrative flow. For instance, a car advertisement could start by highlighting fuel efficiency, then move to safety features, and finally, showcase the car in action.
• Emotional appeal
  Use storytelling to evoke emotions. Whether it’s humor, nostalgia, empathy, or excitement, emotional content is more likely to resonate with viewers.
  When it comes to creating  an emotional connection, the Ad Council did a brilliant job with this DOOH campaign:

The campaign ran during COVID-19 and thanked all essential workers for their services. All these ads were strategically placed outside hospitals, grocery stores, and highways.

• Audience connection
  Understand your audience’s values and interests. Tailor your narrative to resonate with them, whether that means appealing to their aspirations, fears, or desires.

Pro tip: Focus on multichannel integration and consider how your DOOH narrative fits into your overall marketing strategy. How can it connect with other channels, such as social media or online advertising, to create a consistent story?

Location-based targeting in OOH advertising involves tailoring content to the specific geographic location of the digital displays. This approach leverages the power of GPS technology and data analysis to deliver messages that are contextually relevant to the audience in a particular area, such as a neighborhood, city, or even a specific street
corner.

For instance, New York City’s Times Square is one of the best spots for running DOOH ads. Take CVS’s #beautyunaltered campaign, for example. The campaign motivated users to upload their unedited selfies, and the digital signage showed these images. As a result, CVS Beauty earned over 3.6 Billion impressions. Such results were achieved because of the focus on high-profile locations and dynamic user-generated content.

If you want to achieve such results, here are a few things you should focus on:

• Audience segmentation
  Divide your target audience into segments based on their geographical location. Understand the unique preferences and needs of each segment to deliver content that resonates with them.
• Geo-fencing
  Implement geofencing to define specific geographic areas where your content will be displayed. This allows for precise targeting, ensuring that your message reaches the intended audience.
• Localized language and culture
  Adapt your content to the local language and culture. Ensure that your message is not only geographically relevant but also culturally sensitive.

Pro tip: digital signage solutions can help here with precise location-based targeting by allowing advertisers to remotely manage and adapt the content in real-time, ensuring the right message is displayed to the right audience at the right location.

Social media integration in digital OOH advertising involves incorporating elements from popular social platforms, such as live social media feeds, user-generated content, hashtags, and social sharing mechanisms, into your DOOH campaigns. This approach allows you to leverage the massive audiences of social media to amplify the reach and engagement of your messages.

Here’s how you can use it to your best advantage:

• User-generated content
  Encourage viewers to create and share content related to your campaign. Display user-generated photos, reviews, or posts on your DOOH screens to build social proof and authenticity.
• Live social media feeds
  Display live social media feeds that showcase real-time updates, comments, and interactions related to your campaign or brand. This creates a dynamic and interactive experience.
• Cross-platform consistency
  Ensure consistency between your DOOH campaign and your brand’s social media profiles. Visual elements, messaging, and branding should align across both mediums.

Pro tip: create dedicated landing pages or microsites that viewers can access via QR codes or short URLs displayed on DOOH screens. These pages should be optimized for mobile devices and encourage further engagement.

To truly harness the power of dynamic digital OOH advertising, businesses need the right tools and solutions at their disposal. This is where Intelisa, a cutting-edge digital signage solution, steps into the spotlight. With our innovative features and capabilities, we can help create, schedule, and deliver captivating content seamlessly across digital screens.

Whether it’s tailoring messages in real-time, geo-targeting, or running interactive campaigns, Intelisa is the key to maximizing your DOOH efforts and taking your advertising to the next level.

Book a free trial today!

Programmatic advertising is changing how ads are shown online, and now it’s starting to do the same for ads displayed in public places. In the future, programmatic advertising will become even more critical in these public spaces. It will let advertisers automatically buy and sell ad space in real time. This will make things easier for them and help them reach the right people with their ads at the right time. Using data and insights, advertisers will be able to create personalized ads that are relevant to the people seeing them. This will make their ads more effective.

Gone are the days of static billboards. In 2023, digital OOH advertising will continue to embrace dynamic content and personalization to capture consumers’ attention. With the integration of data sources such as weather, time, location, and audience demographics, advertisers can create highly targeted and customized content.

For example, let’s consider a retail store, like a clothing brand. Using DOOH advertising, the store can display different advertisements based on the current weather and time of day. During a rainy day, the digital billboard could showcase waterproof jackets and stylish rain boots, enticing passersby to visit the store and stay dry. As the day progresses and the weather clears up, the content can dynamically switch to displaying summer dresses and sunglasses, reflecting the changing atmosphere and appealing to shoppers looking for summer fashion inspiration.

By leveraging data on location and audience demographics, the retail store can further personalize the content displayed on the digital billboard. If the billboard is located in a trendy shopping district, it could showcase the latest fashion trends tailored to the preferences of the target demographic in that specific area.

Alternatively, if the store is located near a university, the digital billboard can promote student discounts or highlight trendy and affordable back-to-school outfits. This level of personalization in DOOH advertising not only grabs the attention of viewers but also creates a sense of relevance and connection with the brand.

Consumers are increasingly seeking immersive experiences that go beyond passive viewing. In response, OOH advertising is incorporating interactive elements to make advertising more engaging. Touchscreens, augmented reality (AR), and virtual reality (VR) are being integrated into digital screens, enabling users to interact with the content and brands in real time.

For instance, a cosmetic brand can allow users to virtually try on different shades of lipstick or a clothing retailer can provide an AR mirror to try on virtual outfits. These interactive experiences captivate the audience and enable brands to collect valuable data and insights.

On that note, here’s a great example of how Pedigree used interactive signage that allows users to play and feed the dog. It’s trying to show the joy of being a pet parent. Cute, right?

Advertisers are finding new ways to connect with smartphone users by combining their digital ads with mobile devices. In 2023, we’ll see more ways that digital screens and mobile phones work together smoothly. Technologies like NFC, QR codes, and beacons are being used to link offline and online experiences.

Users can easily tap their phones or scan a QR code to get more information, special deals, or exclusive content related to the ads they see on digital screens. This connection makes it more engaging for users and allows advertisers to measure how well their ads work.

One of the significant advantages of digital OOH advertising is the ability to gather data and measure campaign effectiveness. In 2023, advancements in data analytics will play a vital role in optimizing DOOH campaigns.

Real-time data on audience demographics, engagement levels, and campaign performance will help advertisers refine their strategies. AI-powered analytics tools will provide valuable insights, enabling advertisers to understand consumer behavior, preferences, and trends, ultimately enhancing the ROI of their DOOH campaigns.

As environmental concerns take center stage globally, brands are increasingly focusing on sustainability and corporate social responsibility (CSR). This trend will also impact DOOH advertising in 2023 and beyond. Advertisers will embrace eco-friendly practices, such as using energy-efficient screens, utilizing renewable energy sources, and incorporating recycled materials into the infrastructure. Additionally, brands will leverage DOOH platforms.

In 2023, DOOH advertising will see a rise in creative formats. Dynamic Creative Optimization (DCO) enables real-time personalization, aligning with consumers’ mindsets. Audio-based DOOH and anamorphic 3D videos are emerging formats. These formats enhance engagement and create immersive experiences.

Marketers will adopt these innovative approaches to engage target audiences effectively, making campaigns more memorable. With dynamic, 3D, and audio elements, DOOH advertising can captivate viewers, drive brand recall, and push the boundaries of creativity. The major trend is the adoption of new creative formats, allowing advertisers to create contextually relevant and captivating content in the DOOH space.

Nike’s AirMax 3D billboard in Japan is an extraordinary example of an immersive and captivating advertising trend. This groundbreaking campaign combines advanced technology, intricate details, and unparalleled creativity to bring the AirMax shoes to life in a way that leaves viewers in awe.

The AirMax shoes on the billboard come to life upon interaction, seamlessly blending the virtual and physical realms. Users can use their smartphones to unlock a unique augmented reality experience, enabling them to try on the AirMax shoes virtually, customize the colors and patterns, and even see how they look in different real-world environments.

Will be happy to receive additional examples, comments & ideas on your take of innovative digital signages that add to communication and engagement. Do write to us on info@intelisa.in

• Uneconomical & Non-Eco-Friendly:
  One of the major downsides of static communication is its lack of reusability. Paper and flex posters, once utilized, need to be discarded, resulting in significant waste production. For instance, in India alone, approximately 15,000 tonnes of flex material is used monthly, highlighting the non-eco-friendly nature of one-time-use communication.

  Digital signage, on the other hand, allow for reusable communication that reduces waste and promotes sustainability. For example, a digital screen at a retail store can display different promotional messages throughout the year, eliminating the need for frequent printing and disposal of paper posters.

• High End-to-End Costs
  Printing costs, transportation expenses, and manual labor contribute to the overall expense of deploying traditional static communication methods. These costs can quickly accumulate, especially when communicating across multiple locations.

  By adopting digital signage, businesses can significantly reduce costs associated with printing, transportation, and manual labor. For instance, a chain of restaurants can centrally manage and update their menu boards using digital signages, eliminating the need to print and distribute physical menus to each location.

• Manual and Inconvenient
  Coordinating the placement of static communication materials across different venues can be a cumbersome and time-consuming process. This manual effort often leads to logistical challenges and inconvenience.

  Digital signage simplifies the process by allowing centralized control and instant updates. For example, an event organizer can easily change and display event schedules and announcements on digital screens placed at various locations within the venue, eliminating the need for manual updates and coordination.

Fortunately, digital screens integrated with advanced digital signage solutions provide an efficient and flexible alternative to static communication. Here are some key advantages of leveraging digital signage:

• Reusability
  Digital screens and digital signages offer the advantage of long-term reuse as a communication medium. With digital creatives, messages can be easily changed and updated, making the screens more versatile and environmentally sustainable.

  For example, a transportation company can use digital signages at bus stops to display dynamic route information and updates, eliminating the need for frequent manual updates of fixed schedules.

• Dynamic Content and Instant Updates
  With a simple press of a button, digital signages enable instant updates to the displayed content. This feature allows for real-time communication changes, making it ideal for time-sensitive information or promotional campaigns.

  For instance, a retail store can quickly update digital screens to showcase new product launches, ongoing sales, or limited-time offers, capturing customers’ attention and driving immediate action.

• Centralized Control
  Digital signages can be centrally controlled, facilitating seamless communication management across multiple properties or locations. This centralized control ensures consistent branding and messaging, streamlining operations for businesses and organizations.

  For example, a multinational corporation can use a centralized digital signage system to disseminate company-wide announcements and updates, ensuring consistent messaging across all offices and branches.

• Enhanced Visibility
  Research suggests that digital displays offer up to twice the visibility compared to static communication. Higher brightness levels and the inclusion of dynamic content, such as videos, captivate viewers’ attention and improve message retention.

  For example, a museum can use digital screens to showcase interactive exhibits, engaging visitors with captivating visuals and informative videos, resulting in a more immersive experience.

• Interactive Features
  Digital signages provide opportunities for incorporating advanced interactive features. From social media integration to impression management, these interactive elements engage the audience and enhance the overall communication experience.

  For instance, a shopping mall can integrate digital signages with social media feeds, encouraging shoppers to engage with the brand online and share their experiences, creating a sense of community, and generating user-generated content.

The benefits of digital signages extend across various industries, channels, and use cases. Here are a few examples of their diverse applications:

• Retail
  Digital signages can be used in retail environments to showcase product information, promotions, and customer reviews, enhancing the shopping experience and driving sales.
• Hospitality
  Hotels and resorts can utilize digital signages for displaying event schedules, wayfinding, and personalized guest messages, improving guest engagement and satisfaction.
• Healthcare
  Digital signage in healthcare facilities can provide important information such as appointment reminders, health tips, and emergency notifications, enhancing patient communication and overall experience.
• Transportation
  Airports, bus stations, and train terminals can employ digital signages for real-time updates on arrivals, departures, and travel information, improving passenger communication and reducing confusion.
• Education
  Educational institutions can leverage digital signages for announcements, campus maps, event promotions, and showcasing student achievements, enhancing campus communication and engagement.

Intelisa’s comprehensive platform enables organizations to leverage the benefits of digital signage, making communication more impactful, versatile, and sustainable. By using Intelisa, businesses can streamline their communication processes, enhance brand consistency, and engage their audiences in meaningful ways.

From retail outlets and corporate environments to healthcare clinics and public spaces, Intelisa empowers businesses across various industries to deliver messages that resonate with their target audience. With Intelisa’s centralized control, users can efficiently manage and update content across multiple screens and locations, ensuring consistent messaging and branding.

So, don’t wait anymore, and get a free trial today!

Start by determining the specific goals you want to achieve with digital signage. Here are some common objectives of setting up signages in hospital settings:

• Provide information to patients, visitors, and staff.
  Use digital signage displays to provide important information like waiting times, visiting hours, emergency alerts, and general hospital announcements. It helps to keep people informed and reduce confusion.
• Assist in wayfinding.
  Hospitals can utilize digital signage to assist patients and visitors in navigating complex buildings. Interactive maps and directions can be displayed to guide individuals to specific departments, making it easier for them to find their way around the facility.

• Educate patients.
  Digital signage can educate patients about various health topics, medical procedures, and healthy lifestyle choices. It can display informative videos, slideshows, or animations to promote health awareness and informed decision-making.
• Enhanced staff communication.
  Digital signage can be a valuable tool for internal communication within the hospital. It can display essential announcements, employee recognition, training schedules, and other relevant information for staff members.
• Promote services and events.
  Hospitals can use digital signage to communicate or generate awareness about their services, health campaigns, and upcoming events. It can help raise awareness among patients and the local community about available medical expertise, screenings, workshops, or support groups.

Now that you have assessed your goals and objectives, it’s time to select a digital signage software that aligns with them. Here are some steps you can follow to make an informed decision:

• Evaluate specific requirements of your healthcare setting.
  Consider factors such as the size and layout of your facility, the number of screens you need, content management capabilities, integration with existing systems (EMR, scheduling, etc.), and any compliance regulations (HIPAA, ADA) you must adhere to.
• Research available options.
  Conduct thorough research to identify digital signage software providers specializing in the healthcare industry. Look for companies with experience in healthcare and understand the unique needs and challenges of the sector. Explore their websites, read customer reviews, and compare different solutions’ features, functionality, and pricing. For instance, healthcare providers love how Intelisa helps them push important educational content for patients to different locations from the head office. With the digital signage solution live in over 2000 locations, digital communication becomes more effortless.
• Prioritize content management capabilities.
  A robust content management system (CMS) is essential for creating, scheduling, and managing content on your digital signage screens. Ensure that the software allows easy content creation and editing, supports various media formats (images, videos, live feeds), and enables you to schedule content based on different criteria (time, location, audience).
• Look for seamless integration.
  The software must seamlessly integrate with your existing electronic medical records (EMR) system, scheduling software, data feeds, or third-party applications. Integration can streamline workflows and enable dynamic content delivery based on real-time data.
• Security and compliance.
  Healthcare environments handle sensitive patient information, so security and compliance are crucial. Ensure that the digital signage software adheres to industry-standard security protocols and can protect data privacy.

Once you have shortlisted a few digital signage software options, request demos or trials from the vendors. This will allow you to test the software firsthand and evaluate its ease of use, interface, performance, and overall user experience. Pay attention to how well it aligns with your specific requirements and objectives.

Understanding your audience is crucial to plan your content strategy effectively. Consider the demographics and characteristics of the people viewing the digital signage. Patients, visitors, and staff may have different information needs and preferences. Conduct surveys to gather insights on what content they find valuable and engaging.

Remember that creating a content calendar is an integral part of your strategy. Develop a schedule for content updates, taking into account the frequency and timing that works best for your audience. Plan for daily, weekly, and monthly content rotations, and consider any special events or campaigns you want to promote.

Bonus tip: Engage with various stakeholders, including hospital departments, doctors, nurses, marketing teams, and patient representatives, to gather relevant content and ensure accuracy.

When determining the best locations for digital signage displays, it’s crucial to consider strategic placements that can effectively reach a large audience. One of the key areas to focus on is the waiting rooms. These spaces are often filled with patients and visitors looking for information or entertainment while waiting.

Reception areas are another prime location for digital signage displays. The reception area is usually the first point of contact for patients and visitors entering a facility. Highlight important announcements, showcase services or products, or display welcome messages.

Lastly, focus on hallways and patient rooms, as they are often high-traffic areas within a facility, making them an ideal spot for digital signage displays.  This can be particularly effective for sharing important information, such as directions, upcoming events, or health and safety reminders.

Note: Consider the height and orientation of the displays to ensure optimal visibility and readability as people walk by.

Use the digital signage software to design and schedule your content. Consider creating different content playlists for different times of the day or specific areas within the healthcare facility. Update content regularly to keep it fresh and relevant.

For instance, during the morning hours, when the facility is typically busy with patients, display content related to healthy living, preventive care, and reminders for regular check-ups. In the afternoon, when the waiting rooms are less crowded,  showcase information about upcoming health education seminars, wellness programs, and testimonials from satisfied patients.

And the best part? Digital signage solutions like Intelisa have a scheduling feature that automatically switches between playlists based on the time of the day. This ensures that the displayed content remains relevant and captures the target audience’s attention at specific times.

Segment your content to cater to different patient demographics and healthcare needs. For example, you might display information about preventive care for older adults in geriatric wards or promote pediatric health initiatives in children’s areas.

In conclusion, digital signage software has emerged as a powerful tool for enhancing patient communication within healthcare settings. By incorporating dynamic and visually appealing displays, healthcare facilities can deliver vital information effectively, improve patient experiences, and streamline operations.

But remember that investing in a user-friendly digital signage solution is crucial to make the process hassle-free. For instance, Intelisa comes with many different features, like live streaming and social media integration, which effectively help reuse marketing content used across various channels. To know more about how to fully utilize digital signage in your hospital or clinic setup, book a free trial today

Dynamic displays are used to achieve many different goals and objectives. In retail, the main goal is often to drive sales and enhance the customer experience.

According to Forbes, “retailers aim to use dynamic signage as a way of personalizing the shopping experience, showing customers how products can be used and enticing them with special promotions or offers.”

Source

Similarly, in healthcare, the goals for dynamic signage include improving communication with patients, reducing wait times, and enhancing patient satisfaction.

Lastly, for restaurants, digital signage can be used to improve menu visibility, showcase specials, and increase upselling.

According to QSR magazine, “digital menu boards have become a necessity for restaurants to stay competitive by easily adapting to price changes, menu updates and new product rollouts.”

In a nutshell, dynamic digital signage is a versatile tool that can serve various goals for businesses. So, get started and identify the goals and objectives of setting up a digital display!

Identifying your target audience is crucial to maximize ROI from installing digital signage. You can easily tailor content of your digital signage by understanding the specific needs, behaviours, and preferences of your target audience.

For example, retail stores can identify different customer segments based on demographics, age, and shopping preferences. A quick analysis of customer data and insights goes a long way in improving the overall engagement.

It’s crucial to select the right hardware and software as it directly impacts the performance, reliability, and effectiveness of the digital signage solution.

Some factors to consider include display screen size and resolution, media player and content management system, connectivity, and security features. For instance,  Intelisa is a fully secured digital signage solution that ensures no downtime and works in offline mode as well.

The hardware components such as displays and media players should be selected based on the specific requirements of the digital signage deployment.

For example, if the digital signage displays are intended for outdoor use, they should be weatherproof and have high brightness levels for clear visibility in sunlight. Similarly, media players should have sufficient processing power and memory to smoothly run the content and software.

Furthermore, choosing high-quality hardware from reputable brands ensures that the digital signage solution operates for an extended period without frequent breakdowns, reducing the total cost of ownership (TCO) and maximizing ROI.

Make sure you test the integration and compatibility of digital signage solutions before making a choice. Digital signage solutions often require integration with other systems, such as content management systems (CMS), ERP’s, Point of Sale (POS) systems, data sources, third-party applications, or hardware peripherals (e.g., sensors, touchscreens, etc.).

Selecting hardware and software that are compatible with existing systems or have built-in integration capabilities ensures seamless operation and functionality, maximizing the value and effectiveness of the digital signage solution.

The success of dynamic digital signage depends on the content you display. Are you creating content compelling enough to lure in your targeting audience? If not, here are some tips you can use:

• • Use eye-catching graphics
    High-quality graphics with visually appealing images, videos, or animations can immediately grab attention and create an impact.For example, in a retail store, using vibrant videos with dynamic animations can showcase the latest products or promotions and entice customers to make a purchase.
  • Encourage customers with interactive content.
    Interactive content encourages audience engagement and improve the overall effectiveness of digital signage display.
    For example, restaurants can use interactive menus to enhance the overall dining experience and boost sales.
  • Display real-time information
    Displaying real-time information such as news updates, or social media feeds can create a sense of urgency and relevance.For example, in a healthcare facility, displaying real-time wait times or patient testimonials can improve the overall patient experience.
  • Incorporating user-generated content
    User-generated content, such as social media posts, customer reviews, or testimonials, can add authenticity and social proof to the digital signage.
    For example, retail stores can display positive customer reviews to boost brand credibility and encourage customers to make a purchase.
  • Using storytelling to your advantage.
    Storytelling content with compelling narratives or emotional appeal can resonate with the audience and create a memorable experience.
    For example, stores can display their origin story or brand mission and vision through a compelling story to build a connection.

Testing and optimizing dynamic displays play an important role in garnering maximum engagement and revenue. Start by creating multiple versions and layouts of your content and test them against each other to see which one performs better (A/B testing). Experiment with different CTAs, colors, fonts, content types, etc.

Conduct a deep content performance analysis using analytical data and insights. This can involve tracking metrics such as impressions, click-through rates, or conversion rates. Use this data to optimize your content strategy and create more effective and engaging content.

Now if you’re looking for a comprehensive digital signage solution that can help you maximize your ROI, look no further than Intelisa. With our cutting-edge hardware and software, you can create dynamic and engaging content that will capture the attention of your target audience and help you achieve your business goals. Plus, our user-friendly interface and customer support make it easy to get started. So, don’t wait any longer and book a free trial today

Digital signages can display high-quality images of your restaurant’s menu items, making them more visually appealing and tempting to customers.

Here are some points you must consider while setting up your digital menu displays: 

• Hire a professional photographer to click compelling pictures of your menu items. Remember that high-quality images play a significant role in capturing attention.
• Display nutritional facts to show how your meals contribute to a healthier dining experience.
• Give item descriptions to help customers better understand what they are ordering.
• Highlight your bestselling items to entice customers into trying them.
• Create short yet compelling videos of your menu items being prepared and served.

Bonus tip: Create interactive menus on the digital signage where customers can browse and customize their orders. This can enhance the ordering experience and make it more personalized.

Promoting special discounts and offers using digital signage is an effective way to attract customers and increase sales. Here are some key areas you must focus on while highlighting these offers:

• Make the offer stand out using bold fonts, contrasting colors, and appropriate placement.
• Use engaging visuals like photos and videos of menu items on offer to make it more appealing.
• Include a strong CTA like limited time only or order now and save to initiate immediate action.
• Use a countdown timer to create a sense of urgency and encourage customers to take action before the offer expires.
• Keep updating your offers on digital displays and clarify how much money customers can save by taking advantage of the special offer.

Such offers work exceptionally well at capturing attention and increasing orders.

Displaying customer reviews on digital signage is a great way to showcase your restaurant’s positive reputation. It helps build customer loyalty and recommendations. But to ensure you do it right, here are some tips you can use:

• Choose the most positive reviews to be displayed on the signage.
  A simple “good food” won’t cut it if you already have, “I recently visited XYZ restaurant and was blown away by the overall experience. The ambiance was cozy and inviting, with beautiful decor and comfortable seating. To top it all off, the prices were very reasonable for the high quality of food and service we received. Overall, I highly recommend XYZ restaurant to anyone looking for an exceptional dining experience. I can’t wait to go back!”
  Here are some more examples of reviews that cut.

And if you have many such positive reviews, please show them off!

• Use eye-catching visuals to make the reviews easier to read. Feel free to use various images and graphics to improve the overall look.
• Extract reviews from platforms like Google and Yelp to showcase your reputation online.
• Use a scrolling display to show multiple positive user reviews and highlight different areas simultaneously. This will create an engaging display for customers who will likely pay attention.
• Encourage customers to leave reviews with various incentives.
• Update digital signage reviews frequently to keep the display fresh and engaging for customers.

Digital signage can be a powerful tool for providing entertainment in a restaurant. Let’s look at some ways you can use to keep customers content:

• Display live sports events to attract sports fans and create a lively atmosphere. They will likely sit and enjoy the game until the end while trying different items on your menu. A win-win for both, isn’t it?
• Restaurants with a lively social media presence can use digital signage to showcase their social media feeds. You can include captivating Instagram photos, reels, and user-generated content to capture attention.
• Use digital signage display to show mainstream tv shows. People sometimes visit restaurants to pass the time, and there’s no better entertainment than a cup of coffee, some snacks, and their favorite tv show on a screen.
• Run contests through digital signage and provide special discounts to winners or even free meals.
• Work on creating custom animation videos of your restaurant menu items or specials to garner attention.

Bonus tip: When using digital signage displays for customer entertainment, ensuring the content is high-quality and relevant to your brand is essential. Avoid overwhelming customers with too much information or distracting content. Keep the displays simple, visually appealing, and easy to understand.

Every great business stems from a creative idea followed by proper execution. How about sharing that creative idea with your customers? Let’s take an example to understand this better:

“Chew-Chew’s is a restaurant started by a group of food-loving locomotive engineers who had a knack for whipping delicious meals in their train’s dining car. They decided to take their culinary skills off the rails and open a restaurant that combined their two passions: food and trains.  

The result was a quirky and fun establishment that served hearty meals inspired by classic railroad car fare. From the “Boxcar Burger” to the “Train Wreck Tacos,” Chew-Chew’s has something for everyone. The décor is full of train-themed knick-knacks, and the waitstaff wears conductor hats. It’s a truly unique dining experience that’ll leave you chugging back for more!”  

Now that’s an interesting story that deserves attention. Remember that people are always curious to learn about unique restaurant themes. Go ahead and give them the information they need with some creative visuals.

In conclusion, digital signage can be a powerful tool for restaurant businesses to enhance their customer experience and increase revenue. By using digital signage creatively, such as displaying menu items, promoting specials, showcasing social media, entertaining guests, and streamlining ordering and payment processes, restaurants can engage customers in new and exciting ways.

One solution that can help restaurants implement digital signage is Intelisa. Intelisa is a digital signage platform that allows businesses to create and manage content on multiple screens from a single location. With features such as menu scheduling, menu template designs, social media integration, and customer analytics, Intelisa can help restaurants maximize the potential of their digital signage.

Get started and book a free trial today!

Digital signages have many uses, like running promotional ads, interacting with the audience through exciting contests, and showcasing product galleries. Begin by identifying the intent behind setting up signage. Most businesses prefer a blend of promotional and interactive content to keep the customers engaged. Here are some ideas you can implement straight up:

• Running time-sensitive ads during crowded hours.
  The time of the day also plays a crucial role in selecting the content type. For instance, time-sensitive ads remain suitable during crowded hours. Running ads through signage remains ideal as it remains a cost-effective method compared to traditional advertising.
• Showing interactive content to capture and retain attention.
  People have a low attention span and losing interest is common. Your thought-out promotional videos won’t survive if you only boast about your product collection and trending offers. Therefore, work on running interactive quizzes, contests, and animated slides for fresh, dynamic and engagement-driven content.
• Standing up for a cause.
  Whether you run promotional or interactive content, it connects with your products or services. However, many businesses take it up a notch by standing up for a cause that they are passionate about.
  For example, a shopping center in England partnered with Battersea, a home for cats and dogs, to start a #lookingforyou campaign.
  The home aimed at increasing adoptions and volunteers began by giving out brochures with a radio frequency tag. Every person who took the brochure would see a dog named Barley pop up on a digital sign throughout the center.

Source

The campaign remained highly influential in gaining engagement. Standing up for a cause you deeply believe in helps your audience understand you better and develop an emotional connection.

The importance and relevancy of the ads heavily impact the frequency. For example, running an enticing offer on your bestselling products will likely capture attention. It makes sense to run these ads more frequently than others; as you know, customers already love these products. Therefore, give more display time to ads with high relevancy to potential customers. 

Some other aspects impacting ad frequency are as follows:

• Screen’s distance from the viewer
  If the screen is installed far from the viewer, you can run ads multiple times to ensure it catches the audience’s attention.
• The crowd in the store.
  There’s no point running multiple ads in an empty or barely crowded store. Make it a point to increase ad frequency when you have enough people in the store. Therefore, schedule ads based on the timings with the maximum crowd.

As discussed earlier, digital signage must have the correct promotional and interactive content blend. Here are some key areas you can target while making your content strategy:

• Displaying more video content.
  Use short yet compelling videos as viewers interact better with videos than static images. You can showcase product demos, new product launches, production processes, different ways of styling your products, customer feedback, etc.
• 
  Raise awareness about existing products and their key benefits. Sometimes, users fail to notice products they like among a store’s hundreds of products. Display your best products on a digital screen to pique interest and initiate more action. Also, slip in the idea of visiting your social media pages, website, and newsletter subscription.

Source

• Keep your audience updated with news from your niche
  People love knowing about industry-specific information. Instead of boring them with the usual content, try going into specifics and monitor the engagement. You can also keep them updated with your business’ different locations.
• 
  Showcase images and videos from recent events and workshops. Businesses conducting events and workshops must share the experience through digital signage. These images and videos help build a connection with the audience beyond basic selling tactics. Moreover, it motivates people in your store to participate in the next event.
• Share the experience of past customers.
  People’s buying decision is drastically affected by what other customers say about a business. Therefore, share reviews from your website, social pages, or Yelp to build trust and garner engagement.

Source

• Answer frequently asked questions about your products.
  Go through user reviews and connect with your sales reps to identify FAQs related to your business. Answer these FAQs to help out customers who hesitate to ask any question.

Additional tip: along with informing about an upcoming event, give customers a chance of an exclusive entry to garner engagement.

You don’t have to be a graphic designer to create compelling content for digital signage. Platforms like Adobe and Canva have many templates suitable for diverse content creation. You can easily create posters, infographics, short videos, etc., without hassle.

For example, Rawshorts is a great free tool for creating animated videos. But if you are more inclined to develop presentations, go for PowerPoint.

You can also keep an eye out for digital signage providers who help in end-to-end service offerings, including creating content. Intelisa, besides having an in-built integration to Canva, also provides a great additional introductory package for customers by designing the right creatives and managing their creative library. This greatly eases the process of adopting the new digital signage channel and getting the best ROI through it.

Source

What if I don’t have time to create my own designs?
You can hire a graphic designer or display free stock content (images and videos). Many businesses go with purchasing compelling stock images too. Here are some of the best free and paid stock photography websites you can consider to get you started:

• Adobe Stock
• Pexels
• Pixabay
• Unsplash
• Shutterstock
• Getty Images
• Vecteezy
• Offset by Shutterstock (content from more experienced photographers)
• Fotolia

The placement of digital signage plays a crucial role in capturing the audience’s attention. It might seem straightforward, but it requires some thinking. Here are some areas to consider before placing your digital signages:

• What’s the general path taken by your customers to reach the location?
• Which areas have the highest amount of crowd during rush hours?
• Where do your customers spend time waiting around in the store?
• Is there any extra wall space that directly captures the audience’s attention?

Source

After going through these questions, here are some basic ideas for digital signage installation: 

• Interior walls for conveying broad messages.
  The most common place where we find digital signs are interior walls and supporting columns. They are fixed in an angle that directly faces the customers and targets broad messaging like 50% off on weekends.
• Aisled endcaps for targeted content.
  Smaller digital screen with highly specific content often gets placed at aisle endcaps. These screens convey information like exclusive offers, product demo videos, etc.
• To reduce the waiting time.
  You can install a digital screen with informative content at the checkout counter to reduce customer waiting time. Use the information obtained on waiting areas to ensure correct placement.
  Lastly, avoid focusing on filling in empty wall space and go forward with strategic signage placement.

Easy setup and installation remain a priority when considering digital signage software for your business.

For instance, Intelisa’s cloud-based software access ensures you get started within a few clicks. You can easily control it using your smartphone or computer. After getting started, you can easily integrate your social pages, create dynamic content with available templates, and offer a personalized experience.

Some other core areas that Intelisa provides to its users are as follows:

• A plug-and-play digital signage solution that is up and running in 5 minutes
• Allows easy display of all content types (images, videos, documents, and so on).
• Plays in offline mode which is great for places where internet connection is intermittent
• Ease of use ensures anyone with basic tech skills can operate it.
• Affordable subscription-based offerings provide convenience to businesses.
• Helps in increasing revenue with third-party advertising.
• Allows centralized monitoring to ensure you display relevant content that garners engagement.
• Social media integration to help you reuse online assets
• Many more advanced features to future proof your investment

The software you choose eventually decides the success of your campaigns. Therefore, ensure you go through all relevant features before choosing.

How often have you walked into a store after seeing a sale sign or a tempting offer?

Our excitement to purchase heightens when our most-loved products are highlighted, especially with special offers. But what if disappointment follows as the sale ended weeks ago or the product displayed is out of stock?

The traditional ways of communication (posters, pamphlets, magazine displays) show a single offering for an extended period. Conveying new information takes an unnecessary amount of time and effort.

Why choose digital signages over traditional approaches?

• Display real-time information on limited period offers and sales on the best-selling products.
• Automation removes the burden of manual effort and costs.
• Enhance customer excitement with countdowns for upcoming sales.
• Scheduling offers and promotions become more accessible while you convey your top offers to a mass audience.

Source

Takeaway tips:

1. A 50% off sign next to a fast selling product will likely drive enquiries for that product. Changing offers dynamically is as important as highlighting the right product, and both are key to amplifying sales.

1. Use a digital signage solution that lets you schedule your promotions in advance and track analytics. For instance, Intelisa’s AI-driven analytics help create targeted content based on results. Measure the results, modify your content creation strategy, and follow it with strategic signage placement.

Do you have a crazy story behind how your brand came into existence?

Use digital signage to convey that story and show your brand is more than the products or services it provides. A unique brand story helps establish a connection with your prospective customers.

Brand loyalty often stems when prospects connect with your brand’s values. Here are some questions you can focus on:

• What core problems you identified led you to start your brand?

Explain how you came around to the solutions that stem from your personal troubles.

• What are the unique ways you use to solve the concerned problems?

Give your audience a glimpse of your thought-out approaches.

• Does your brand name have deep values attached to it?

People love dwelling on compelling stories driving an action.

• How much have you progressed over the years?

Play with numbers and create a visual impact while depicting your progress.

• Is your brand focused on producing eco-friendly products? What other soft aspects do you cater to through your products?

Every successful brand recognizes the importance of storytelling. Instead of conveying the idea of selling products with every content piece, focus on selling experiences.

Do you know that 93% of consumers agree to make quicker buying decisions with User-generated content (UGC)?

Prospective customers will likely believe past users’ experiences and reviews rather than the experience the brand claims to provide or advertises. The impact of user-generated content on conversions remains high.  Moreover, providing unbiased information on your products helps make quicker decisions.

Showcase a social media wall

Creating a social media wall is the easiest way of incorporating UGC into digital signage. Social media works wonders in capturing attention in the retail setting. Focus on the following aspects while creating a social media wall:

• Either target a specific platform like Twitter or have a blend of different ones (Twitter, Instagram, Facebook, etc.).
• Work on identifying the platforms where your target audience talks the most.
• Next, extract all these conversations, photos, and videos and display them to your prospects.
• Include social icons on the signage to drive traffic to your social platforms.

Source

Takeaway tips 

1. Show your prospective customers the experience you provide through text, images, and videos. With Intelisa, you can communicate real-time updates with social media integration, ERP integration, and more. It’s time to eliminate static posters conveying outdated information to users.
2. Displaying past users’ experiences next to the products helps give customers a real-time experience to initiate the buying decision.

Does your production process differ significantly from your competitors? Is it a short yet exciting journey your prospects should know about?

Audiences love knowing the production process of the items they use regularly. Brands often make heavy claims about their products in marketing campaigns. But they rarely put effort into backing it up with proof.

Words continue to have a substantial impact but showcasing the actions builds trust. Here is what you should do instead:

• Instead of claiming the use of eco-friendly raw materials, display the entire production process.
• Provide utmost transparency to establish credibility among your target audience.
• Add enough transitions in your videos for a visually pleasing effect.
• Blend the production process with funny behind-the-scene videos to make it interesting.

People outside your retail store can see only a limited number of products displayed on the front. 

What if they are interested in spending on products they can’t see?

You can interpret audiences’ needs, but the final decision comes from their end.

With digital signages, showcase your wide range of products in a captivating and dynamic video walls. Combine them with the top benefits they provide to a targeted customer segment. Moreover, giving quick access to varieties work well in capturing interest.

Here’s how Rebecca Minkoff, one of the luxury fashion brands, uses digital signage to provide an interactive experience.

Source

Using this interactive digital signage, users can browse through product catalogues, contact attendants, etc. It provides a hassle-free experience of exploring items, especially during heavy crowd in-store.