Author: Ram

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Digital Signages

Digital Signage Evaluation checklist

Digital Signages are steadily and surely making their way into businesses across sectors. A real-time digital channel is much required, especially in a place in which you have your customers attention.

Given their intention to ‘buy’, you have the time with your customers to pass on important pieces of communication. It is well known that customer engagement has the ability to dramatically uplift sales.

So why not use the golden time with your customer to communicate efficiently and increase engagement, and eventually sales.

Digital Signages, therefore, maybe key, but requirements and needs across different sectors are not quite the same. Therefore, the solution deployed may differ. For example, a food outlet may not have a change in their menu or dishes, as often as say a clothing store which has changing trends and designs.

With different requirements, come different solutions, and more importantly different price points and features.

To optimize your Digital Signage solution to the best possible configuration, one must keep in mind various parameters before deciding a direction. For example, once a hardware is procured, you are limited by its capabilities, so make sure you think it through and make a choice.

Here are some key points one must think through before taking a decision on a digital signage technology for your business.

1) What will it be used for?

Understanding the intended application of the digital signage solution is essential in evaluating the infrastructure you need.

Is it used to show basic offerings, or is it for secondary revenues like advertisements?
Would simple images and videos do, or would you at some point want to integrate it with your ERP to show real-time data?

Let’s say you own a fast-food chain, and you want to use digital signage to showcase your menu offerings. In this case, the digital signage solution would be primarily used to display basic offerings such as burger combos, meal deals, and limited-time promotions.

However, if you plan to expand your business to include third-party advertisements, the solution should also support dynamic ad content, allowing you to generate additional revenue by showcasing ads from partner brands.

2) Hardware – will it satisfy your current requirements as well as in the future?
Charting down current and future requirements for your solution is important, especially with respect to its hardware (device).
This is because your hardware may prove to be a constraint over time. Of course, don’t over think this, there’s no need to imagine “maybe” scenarios to needlessly purchase an upgraded hardware when there is no foreseeable need.
For longer term changes, there are innovative ways to work around upgrading.

For example: A signage whose purpose is to share best practices in a corporate, maybe required at some point to enable live streaming of leadership messages. Hence, this must be accounted for in the hardware. However, there is no need for complex advertising features for this use case.

3) Ease of use
In our experience, this cannot be emphasized enough. Complex installations, deployments, and needless integrations make a solution difficult to adopt by your own staff, who are to be its users. To start with, focus on the “ease of use” of the product. It should be plug-and-play and easy to understand by users. And in consecutive steps, advanced features can be plugged in.

Consider a retail store where the staff is responsible for managing the digital signage. The solution you choose should have a user-friendly interface that requires minimal training. A plug-and-play system with an intuitive content management platform would enable your staff to easily update and schedule promotions, ensuring smooth operation without the need for extensive technical expertise.

4) Dashboards and alerts to monitor
One of the facets of monitoring remotely, is to have aggregated data or dashboards that can be centrally viewed by users. For example: if the utilization of the screen or revenue earned for a Digital OOH provider is a key metric, a real-time dashboard of utilization and revenue earned, and its trends will be key to the management.

Such Key Performance Indicators (KPI’s) should be distilled out and easily viewable.

In addition, you may trigger alerts on certain events. For example, in the previous example, if the utilization is too low, one may send out a mail or an SMS to the management mentioning that revenue earned is currently below the minimum threshold.

5) Capability to integrate – social media / ERP
One should always check out the ability of a solution provider to integrate with ERP’s and social media. Many times, solution providers use out-of-box solutions and don’t have access to customize beyond a certain level, which may restrict the solution’s capability.

Imagine you operate a fashion boutique and want to create engaging campaigns by incorporating user-generated content. With social media integration, customers can be encouraged to post pictures of themselves wearing your brand with a specific hashtag. These posts can then be aggregated and displayed on the digital signages within your store, showcasing real customers and promoting a sense of community and authenticity.

6) Ability to add sensors
These are also very important and exciting additions to the core product. The ability to add sensors tremendously increases digital signage use cases. For example, with motion sensors, one can play videos based on which product is viewed or picked up by customers, substantially increasing engagement and sales.

Imagine you’re the administrator of a busy hospital. Incorporating sensors into your digital signages can improve the overall patient experience and streamline hospital operations.

For instance, you can install occupancy sensors in waiting areas to monitor the number of people present. When the occupancy reaches a certain threshold, the digital signage can display messages encouraging patients to move to quieter areas, reducing overcrowding and improving comfort.

7) Pricing
After the technical requirements are satisfied, the next key parameter is, of course, cost and how it can be optimized. One should have a pricing model that works on features used and/ or volumes. One can then ‘scale it up’ later to add in more features and optimize costs.

8) Lead time, refresher trainings & scalability
These three may seem minor but important points to keep in mind, and can be the last step in your conversations with service providers. You should align on a lead time for end-to-end installation of the digital signage solution.
In addition, frequency and duration of remote trainings, can be enquired on. Many a times, the operators using the solution change, and so a refresher training for them, as well as for any new features must also be enabled.
Finally, scalability and ease of expanding the solution to different locations and the mobility of existing installations must also be gauged. This is generally easy and hence, should not be an issue.

At Intelisa, we are happy to consult you on the optimum configuration you would need for your requirements, so that you don’t need to worry about the tech, and can focus on what you do really well, which is customer engagement and business growth!

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5 Coolest Digital Signage applications from across the world

by Alok Dukle

Alok Dukle is Co-Founder & CEO of Intelisa with over 10 years of experience in early stage growth ventures, venture investments and Internet of Things (IoT). He has previously worked with the USD 21Bn Mahindra Group, in its Private Equity and Incubation division.

Display communication is one of the oldest forms of communication.  In fact, cave paintings which date back a whooping 40,000 years to the Stone Age (that’s right!), were the first form of display communication.

The resilience of the mighty display communication is given the fact that it is in physical space, which we can presume will be here to stay, perennially.

With the onset of digital display technologies such as LCD’s, LED’s, the IoT technology, and more, display communication has evolved greatly. What was a one-way static medium, can now be an engagement-driven two-way digital medium, which opens up a world of possibilities.

Here are some incredibly cool applications that we spotted globally powered by this intelligent technology:

1) Virtual Trials: Redefining the Shopping Experience

Virtual trials have revolutionized the way people shop for clothes, offering a unique and immersive experience through the use of gesture control and virtual reality technologies. Imagine stepping in front of a digital mirror that not only reflects your image but also transforms into a dynamic screen, allowing you to virtually try on different outfits without the need for physical garments.

One remarkable example of this cutting-edge technology can be found in a store located in Dubai. By leveraging embedded sensors and advanced software, customers can now indulge in the extraordinary feature of trying on clothes virtually. Through intuitive gestures, users can swap between various clothing options and instantly see how they look, thanks to incredibly realistic 3D renders.

Furthermore, this innovative approach to shopping enables retailers to break free from the limitations of stocking clothes in-store. Once a customer finds their perfect fit, the purchased clothes can be conveniently shipped directly to their location. This seamless integration of digital signage with omnichannel sales creates a dynamic and efficient shopping ecosystem.

2) Community Building in Cities: Strengthening Connections

Community building plays a vital role in fostering connections and enhancing the sense of belonging within cities. In bustling metropolises like New York, digital signages lining bus stops have become a powerful tool for staying in touch and building a vibrant community.

These digital displays serve multiple purposes, including communicating the latest local events and sharing vital information from the local government with commuters. Additionally, the inclusion of advertisements generates revenue while ensuring the displays remain financially sustainable.

One notable feature of these digital signages is their ability to facilitate real-time engagement campaigns and contests, such as the captivating ‘Halloween photo campaign’ held in New York. By actively involving commuters in these initiatives, these displays keep individuals engaged and create a shared experience within the community.

Similarly, in Boston, solar-powered screens utilizing e-ink technology are making a significant impact. These screens effectively address one of the critical challenges associated with display technology-ensuring a continuous power supply.

3) Real-time Engagement-Driven Hoardings: Amplifying Brand Communication

Real-time engagement driven hoardings have emerged as a powerful tool for brands to achieve greater impact and maximize their return on investment.

One remarkable example of this is a digital hoarding that captured the internet’s attention and went viral. By incorporating real-time engagement features, brands can actively involve the audience and create an immersive experience. This interactive approach sparks curiosity, encourages participation, and generates a sense of connection with the brand.

Image Source: https://twitter.com/relientkenny/status/1206654881391685640

4) Dynamic Design Experience: Enhancing Aesthetics with Digital Signages

Digital signages serve as a powerful tool for creating a dynamic design layer that enhances the overall aesthetics and architectural integration of spaces. One compelling application is the use of digital signages in lobbies, where they seamlessly blend in with the surroundings while offering a visually captivating and informative experience.

Imagine a lobby video wall featuring an array of meticulously crafted screens. Not only does this setup present a premium and aesthetically pleasing design, but it also serves as a versatile platform for showcasing key information when needed.

Whether displaying welcome messages, event schedules, or engaging multimedia content, the dynamic nature of the digital signage adds a layer of sophistication and modernity to the space.

5) Immersive 3-D Experience

3D digital billboards are a cutting-edge form of advertising that utilizes advanced technology to create captivating and immersive experiences. These billboards blend the virtual and physical worlds, capturing viewers’ attention and leaving a lasting impression.

Image Source: Instagram

One remarkable example of a 3D digital billboard is Nike’s AirMax campaign. Using augmented reality, the billboard brings the AirMax shoes to life, allowing users to virtually try them on, customize colors and patterns, and see how they look in different real-world environments. This extraordinary fusion of technology, detail, and creativity showcases Nike’s commitment to innovation in advertising.

6) Light 'em Up and Gain Eyeballs: Times Square's Exemplary Impact

When discussing applications for digital signage, it would be remiss not to mention the iconic Times Square in the heart of bustling New York City. This vibrant city square stands as a testament to the immense impact and engagement that digital signage can achieve.

Times Square is filled with a lot of digital signages adorning buildings and captivating the attention of millions of passersby. These dynamic displays, with their vibrant colors, captivating animations, and larger-than-life visuals, are the lifeline of the square. They create an electric atmosphere and contribute to the unique identity of Times Square.

If we were to replace these digital signages with static billboards, Times Square would lose its dynamic and immersive character.

Will be happy to receive additional examples, comments & ideas on your take of innovative digital signages that add to communication and engagement. Do write to us on info@intelisa.in

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Checklist for Digital Signage setup

Digital signages continue to become a powerful mode of communication with customers. Many brands are experimenting with it to come across the widely advertised benefits of setting up signages. But like any other form of communication, it requires a strategic approach to get the desired results.

Yet, many businesses fail to implement continuous modification and personalization based on changing customer behavior. To curb this, here are six significant components you must focus on to set up your digital signage effectively.

1) Identify the objective/intent of putting up signage.

Digital signages have many uses, like running promotional ads, interacting with the audience through exciting contests, and showcasing product galleries. Begin by identifying the intent behind setting up signage. Most businesses prefer a blend of promotional and interactive content to keep the customers engaged. Here are some ideas you can implement straight up:

  • Running time-sensitive ads during crowded hours.
    The time of the day also plays a crucial role in selecting the content type. For instance, time-sensitive ads remain suitable during crowded hours. Running ads through signage remains ideal as it remains a cost-effective method compared to traditional advertising.
  • Showing interactive content to capture and retain attention.
    People have a low attention span and losing interest is common. Your thought-out promotional videos won’t survive if you only boast about your product collection and trending offers. Therefore, work on running interactive quizzes, contests, and animated slides for fresh, dynamic and engagement-driven content.
  • Standing up for a cause.
    Whether you run promotional or interactive content, it connects with your products or services. However, many businesses take it up a notch by standing up for a cause that they are passionate about.
    For example, a shopping center in England partnered with Battersea, a home for cats and dogs, to start a #lookingforyou campaign.
    The home aimed at increasing adoptions and volunteers began by giving out brochures with a radio frequency tag. Every person who took the brochure would see a dog named Barley pop up on a digital sign throughout the center.

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The campaign remained highly influential in gaining engagement. Standing up for a cause you deeply believe in helps your audience understand you better and develop an emotional connection.

2) Choose the right frequency of running ads

The importance and relevancy of the ads heavily impact the frequency. For example, running an enticing offer on your bestselling products will likely capture attention. It makes sense to run these ads more frequently than others; as you know, customers already love these products. Therefore, give more display time to ads with high relevancy to potential customers. 

Some other aspects impacting ad frequency are as follows:

  • Screen’s distance from the viewer
    If the screen is installed far from the viewer, you can run ads multiple times to ensure it catches the audience’s attention.
  • The crowd in the store.
    There’s no point running multiple ads in an empty or barely crowded store. Make it a point to increase ad frequency when you have enough people in the store. Therefore, schedule ads based on the timings with the maximum crowd.

3) Type of content to display

As discussed earlier, digital signage must have the correct promotional and interactive content blend. Here are some key areas you can target while making your content strategy:

  • Displaying more video content.
    Use short yet compelling videos as viewers interact better with videos than static images. You can showcase product demos, new product launches, production processes, different ways of styling your products, customer feedback, etc.

  • Raise awareness about existing products and their key benefits.     Sometimes, users fail to notice products they like among a store’s hundreds of products. Display your best products on a digital screen to pique interest and initiate more action. Also, slip in the idea of visiting your social media pages, website, and newsletter subscription.

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  • Keep your audience updated with news from your niche
    People love knowing about industry-specific information. Instead of boring them with the usual content, try going into specifics and monitor the engagement. You can also keep them updated with your business’ different locations.

  • Showcase images and videos from recent events and workshops.     Businesses conducting events and workshops must share the experience through digital signage. These images and videos help build a connection with the audience beyond basic selling tactics. Moreover, it motivates people in your store to participate in the next event.
  • Share the experience of past customers.
    People’s buying decision is drastically affected by what other customers say about a business. Therefore, share reviews from your website, social pages, or Yelp to build trust and garner engagement.

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  • Answer frequently asked questions about your products.
    Go through user reviews and connect with your sales reps to identify FAQs related to your business. Answer these FAQs to help out customers who hesitate to ask any question.

Additional tip: along with informing about an upcoming event, give customers a chance of an exclusive entry to garner engagement.

4) Ways to create engaging content

You don’t have to be a graphic designer to create compelling content for digital signage. Platforms like Adobe and Canva have many templates suitable for diverse content creation. You can easily create posters, infographics, short videos, etc., without hassle.

For example, Rawshorts is a great free tool for creating animated videos. But if you are more inclined to develop presentations, go for PowerPoint.

You can also keep an eye out for digital signage providers who help in end-to-end service offerings, including creating content. Intelisa, besides having an in-built integration to Canva, also provides a great additional introductory package for customers by designing the right creatives and managing their creative library. This greatly eases the process of adopting the new digital signage channel and getting the best ROI through it.

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What if I don’t have time to create my own designs?
You can hire a graphic designer or display free stock content (images and videos). Many businesses go with purchasing compelling stock images too. Here are some of the best free and paid stock photography websites you can consider to get you started:

  • Adobe Stock
  • Pexels
  • Pixabay
  • Unsplash
  • Shutterstock
  • Getty Images
  • Vecteezy
  • Offset by Shutterstock (content from more experienced photographers)
  • Fotolia

5) Correct placement of digital signage

The placement of digital signage plays a crucial role in capturing the audience’s attention. It might seem straightforward, but it requires some thinking. Here are some areas to consider before placing your digital signages:

  • What’s the general path taken by your customers to reach the location?
  • Which areas have the highest amount of crowd during rush hours?
  • Where do your customers spend time waiting around in the store?
  • Is there any extra wall space that directly captures the audience’s attention?

Source

After going through these questions, here are some basic ideas for digital signage installation: 

  • Interior walls for conveying broad messages.
    The most common place where we find digital signs are interior walls and supporting columns. They are fixed in an angle that directly faces the customers and targets broad messaging like 50% off on weekends.
  • Aisled endcaps for targeted content.
    Smaller digital screen with highly specific content often gets placed at aisle endcaps. These screens convey information like exclusive offers, product demo videos, etc.
  • To reduce the waiting time.
    You can install a digital screen with informative content at the checkout counter to reduce customer waiting time. Use the information obtained on waiting areas to ensure correct placement.
    Lastly, avoid focusing on filling in empty wall space and go forward with strategic signage placement.

6) Selecting an effective digital signage software.

Easy setup and installation remain a priority when considering digital signage software for your business.

For instance, Intelisa’s cloud-based software access ensures you get started within a few clicks. You can easily control it using your smartphone or computer. After getting started, you can easily integrate your social pages, create dynamic content with available templates, and offer a personalized experience.

Some other core areas that Intelisa provides to its users are as follows:

  • A plug-and-play digital signage solution that is up and running in 5 minutes
  • Allows easy display of all content types (images, videos, documents, and so on).
  • Plays in offline mode which is great for places where internet connection is intermittent
  • Ease of use ensures anyone with basic tech skills can operate it.
  • Affordable subscription-based offerings provide convenience to businesses.
  • Helps in increasing revenue with third-party advertising.
  • Allows centralized monitoring to ensure you display relevant content that garners engagement.
  • Social media integration to help you reuse online assets
  • Many more advanced features to future proof your investment

The software you choose eventually decides the success of your campaigns. Therefore, ensure you go through all relevant features before choosing.

Wrapping up

In conclusion, rightly implementing these six components will ensure you get a good start. Keep modifying your digital signage strategy further to create a lasting impact. The idea is to experiment with different content types, keep ad frequency in check, select the correct digital signage placement, and rely on an easy-to-use digital signage solution.

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Top 5 Digital Signage Ideas For Your Retail Store

Do you know that simply visually highlighting top products at the point of sale in a retail store doubles their conversion rate? (Case in Point: The effectiveness of mannequins!) 

Let’s be honest; the world is filled with window shoppers looking for a slight push. It can be a sale, an irresistible offer, a unique brand story, or an interesting production process.

Captivating visuals are quick at capturing attention. Your walk-ins drastically increase when they see a tempting offer next to their favourite items.

But there are various ways of using digital signages for your retail store.

Today, we will cover some of these ways and strategies to make the most of your displays. Here’s a 101 of making offers your prospects can’t refuse!

1) Highlight The Current Offers And Sale On Top Products

How often have you walked into a store after seeing a sale sign or a tempting offer?

Our excitement to purchase heightens when our most-loved products are highlighted, especially with special offers. But what if disappointment follows as the sale ended weeks ago or the product displayed is out of stock?

The traditional ways of communication (posters, pamphlets, magazine displays) show a single offering for an extended period. Conveying new information takes an unnecessary amount of time and effort.

Why choose digital signages over traditional approaches?

  • Display real-time information on limited period offers and sales on the best-selling products.
  • Automation removes the burden of manual effort and costs.
  • Enhance customer excitement with countdowns for upcoming sales.
  • Scheduling offers and promotions become more accessible while you convey your top offers to a mass audience.

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Takeaway tips:

  1. A 50% off sign next to a fast selling product will likely drive enquiries for that product. Changing offers dynamically is as important as highlighting the right product, and both are key to amplifying sales.
  1. Use a digital signage solution that lets you schedule your promotions in advance and track analytics. For instance, Intelisa’s AI-driven analytics help create targeted content based on results. Measure the results, modify your content creation strategy, and follow it with strategic signage placement.

2) Share Your Unique Brand Story With The Customers

Do you have a crazy story behind how your brand came into existence?

Use digital signage to convey that story and show your brand is more than the products or services it provides. A unique brand story helps establish a connection with your prospective customers.

Brand loyalty often stems when prospects connect with your brand’s values. Here are some questions you can focus on:

  • What core problems you identified led you to start your brand?

Explain how you came around to the solutions that stem from your personal troubles.

  • What are the unique ways you use to solve the concerned problems?

Give your audience a glimpse of your thought-out approaches.

  • Does your brand name have deep values attached to it?

People love dwelling on compelling stories driving an action.

  • How much have you progressed over the years?

Play with numbers and create a visual impact while depicting your progress.

  • Is your brand focused on producing eco-friendly products? What other soft aspects do you cater to through your products?

Every successful brand recognizes the importance of storytelling. Instead of conveying the idea of selling products with every content piece, focus on selling experiences.

3) Showcase User-Generated Content To The Audience

Do you know that 93% of consumers agree to make quicker buying decisions with User-generated content (UGC)?

Prospective customers will likely believe past users’ experiences and reviews rather than the experience the brand claims to provide or advertises. The impact of user-generated content on conversions remains high.  Moreover, providing unbiased information on your products helps make quicker decisions.

Showcase a social media wall

Creating a social media wall is the easiest way of incorporating UGC into digital signage. Social media works wonders in capturing attention in the retail setting. Focus on the following aspects while creating a social media wall:

  • Either target a specific platform like Twitter or have a blend of different ones (Twitter, Instagram, Facebook, etc.).
  • Work on identifying the platforms where your target audience talks the most.
  • Next, extract all these conversations, photos, and videos and display them to your prospects.
  • Include social icons on the signage to drive traffic to your social platforms.

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Takeaway tips 

  1. Show your prospective customers the experience you provide through text, images, and videos. With Intelisa, you can communicate real-time updates with social media integration, ERP integration, and more. It’s time to eliminate static posters conveying outdated information to users.
  2. Displaying past users’ experiences next to the products helps give customers a real-time experience to initiate the buying decision.

5) Run Videos Showing Your Production Process

Does your production process differ significantly from your competitors? Is it a short yet exciting journey your prospects should know about?

Audiences love knowing the production process of the items they use regularly. Brands often make heavy claims about their products in marketing campaigns. But they rarely put effort into backing it up with proof.

Words continue to have a substantial impact but showcasing the actions builds trust. Here is what you should do instead:

  • Instead of claiming the use of eco-friendly raw materials, display the entire production process.
  • Provide utmost transparency to establish credibility among your target audience.
  • Add enough transitions in your videos for a visually pleasing effect.
  • Blend the production process with funny behind-the-scene videos to make it interesting.

6) Showcase the range of your products

People outside your retail store can see only a limited number of products displayed on the front. 

What if they are interested in spending on products they can’t see?

You can interpret audiences’ needs, but the final decision comes from their end.

With digital signages, showcase your wide range of products in a captivating and dynamic video walls. Combine them with the top benefits they provide to a targeted customer segment. Moreover, giving quick access to varieties work well in capturing interest.

Here’s how Rebecca Minkoff, one of the luxury fashion brands, uses digital signage to provide an interactive experience.

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Using this interactive digital signage, users can browse through product catalogues, contact attendants, etc. It provides a hassle-free experience of exploring items, especially during heavy crowd in-store.

Conclusion

Retail digital signage works exceptionally well whether you promote an offer, showcase your range of products or integrate physical with your online reviews and content. Digital signage solutions like Intelisa are equipped with a centrally controlled module to help you keep track of your advertised information. Communicating status updates also becomes easier through the cloud. The company tackles large and small businesses looking to improve their ROI through effective communication.

The end-to-end service ensures all your needs are handled without any hassle. Furthermore, the heavy focus on personalization and automated communication further improves engagement and drives sales.

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How to use digital signages for product launches?

Product launch events often demand capturing and retaining customer attention. It includes creating brand awareness, providing launch discounts, showcasing your product range, and much more.

Your sales reps are prepared with all the relevant information to convey. However, more and more launches lately use the added layer of dynamic digital displays to convey information quickly and capture attention more efficiently.

Today, we will discuss all the different ways you can use digital signage solutions for product launches. Let’s begin with the most critical area— creating urgency to increase sales.

#1 Create urgency with digital signage

Let’s say you launched an excellent new product solving a key customer challenge.

How do you know that customers wouldn’t postpone their buying decision? 

Once they do, what are the odds of them returning to purchase the same?

Highlight any of the following three components to initiate a quicker buying decision:

  • The top common challenges your product solves
  • Benefits you provide to different target segments
  • Limited-time deals/enticing offers to fasten the buying decision.

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Customers always pay attention when you talk about solving their key problems.

Now imagine their excitement of purchasing the product when provided with an opportunity to access 70% off on the launch day.

What are the chances of them taking action now? 

Probably much higher!

Key takeaway:  prioritize benefits over features and present a compelling discounted price to customers on launch day.

#2 Use QR codes for customer engagement

Do you know that QR codes work great for impatient customers desiring quick information?

There are various ways of using QR codes in your product launch to enhance customer engagement. Start by understanding the needs of your target customers. Here are some everyday use cases of QR codes on digital signage displays:

  • Many customers require detailed information about specific products.

How about installing digital signage with a QR code that loads and provides all the information one needs to decide? Try adding specific discounts for first-time users to improve the chances of instant conversion. Remember that most brands succeed in increasing conversions by making QR codes a source of additional information.

  • Organize a fun quiz or giveaways.

QR codes also remain efficient for entertainment purposes. People love indulging in a quiz or giveaways. Many brands organize puzzle challenges or exciting events like scavenger hunts.

  • Use QR codes to display your product catalogs.

Showcasing your wide range of products remains one of the most efficient ways of customer engagement. Provide access to your product catalogs in one easy scan, and you are good to go.

  • Using QR codes for extracting customer information.

Include a short form demanding basic customer information in return for discounts or coupons. Then use the information to keep customers updated with the latest products, upcoming sales, etc.

  • Direct them to your website or social page.

Customers love understanding a brand inside and out before making a purchase. Many minute details about your brand become a great decision-maker. Use QR codes to direct customers to your website, eCommerce store, or social channels. Help them understand the range of your products, brand story, current following, etc.

Takeaway tip: use QR codes on digital signage to organize exciting quizzes, challenges, and additional product information.

#3 Use it to answer FAQs

Customers have abundant questions about a new product in the market. Some are quick to address their queries while others expect to know without asking.

Using Digital Signage to answer frequently asked questions regarding the product will establish clarity. Remember that a customer’s mind having fewer questions increases the chances of conversion.

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But why do you need a digital signage display if your sales reps have all the answers?

Here are the two reasons why you need a digital signage display to answer FAQs:

  • Start by admitting that most people are curious yet shy to ask questions. Their queries remain unanswered and they continue using your competitors’ products.
  • Your store might be at full capacity on the product launch day. Digital signages help reduce wait time and provide answers when your reps are occupied.

 

Key takeaway: Have information-centric digital signage on product launch day instead of only sales-y displays.

#4 Enhance customer experience with interactive displays

Do you know what’s the most successful feature of an in-store digital signage strategy?

Our research has found two in-depth surveys trying to figure the same out:

  • According to a survey conducted by WBR, interactivity remained the top feature. They survey 100 different retailers with 87% of them dwelling on the importance of interactivity.
  • Another retail survey conducted by SOTI showed that 66% of shoppers hate human interaction and prefer self-checkouts. It also revealed that 75% of shoppers like digital displays showcasing inventory availability. This shows that they hate looking for someone to help them out.

Both surveys emphasize the importance of interactive digital signage solutions.

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Here are some of the key factors that will provide a great experience on product launch day:

  • Interactive content packed with videos and images conveying the shopping options.
  • User-friendly multitouch tables provide a guided digital tour to prospective customers.
  • Help them learn thoroughly about the products along with allowing them to connect with the brand’s social media accounts.
  • Provide personalization by showing the entire product line when they search for a particular product.
  • Allow customers to directly purchase products of their choice.

Key Takeaway:  provide a personalized experience to customers by installing interactive digital signages. Let them browse through the collections, place orders, and provide an outlet to share their experience as well.

#5 Use animation to inform and entertain prospects

What better way to entice your customers than using animation to showcase information?

No one likes looking at boring displays.

Let’s say your product has multiple uses and stands out amongst the competition based on the areas of diversity. Imagine explaining the uses with 2-D or 3-D animation.

Another great idea is using different animated characters to target your various customer segments. Furthermore, if you are targeting teenagers then adding animation is the best way to capture attention.

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Let’s now look at some animation techniques brands use to convey their message:

  • Using Complex Mask hide and reveal the content to maximize your narrative. It works best for asking and then answering questions.
  • Use Image Alteration to make pictures pop out and create the illusion of movement.
  • Create excitement with fast-paced animation aka Kinetic Typography to strategically reveal the elements. It includes rotation, zoom, unexpected pauses, etc.
  • Create loops of your past customers enjoying your products.

Takeaway tip: start experimenting with character animation to put your target segments into funny perspectives.

Wrapping up

Use a blend of the above-mentioned ideas to have a successful product launch. It’s a great opportunity to showcase the edge over your competitors. Make your prospects aware of the remarkable benefits of your products. Furthermore, keep the information interesting and unleash your creativity to garner maximum engagement.

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Digital Signages

Social Media & Digital Signages

Combining your Social Media content with on-ground Digital Signages make a great combination

I recently went to my family doctors’ clinic when I was running a slight temperature. Quite ironic, but I was pleasantly surprised during the visit. In its waiting room, the clinic was displaying testimonials from their social media feed. This was a welcome change from the drab static communication that was perpetually pinned up.

Being in the Digital Signage space, I always think of it as a silent victory when I, “as a consumer”, am able to see and benefit from the product. Time and again, I have observed that digital display communication penetrates through to its consumer, like no other.

The effectiveness grows even more exponentially when you tie in social media to it.

Why display social media on digital signages? And what are some powerful ways to build a good campaign?

I attempt to explain:

Break the dichotomy of physical and online world: Owing to separate agencies or teams managing offline and online campaigns/ activations, I have observed that there is often a looming dichotomy between the two spaces, with limited overlap. For example, why can’t a campaign for a kids wear brand that crowdsources pictures online, extend its campaign and display it in their stores, etc. I think the constraint of not having a digital channel at store maybe a reason, which can be overcome by a digital signage medium at the shop floor.

Add 360-degree levers for a campaign: This is an extension of the earlier point. A single campaign should have touchpoints across all channels. For example, a customer visiting a store can engage with a campaign (at the store), and then continue the engagement once back home (through social media). This increases scope for a lasting brand impression and recall.

Reuse content: Brands churn out quality content for their social media feed almost every other day. Why not reuse it across channels to drive awareness? This not only saves cost, but, I believe, real-time communication across channels is key to breaking communication barriers and silos.

Use the power of testimonials, reviews and customer stories: Testimonials, reviews and a good word help like no conventional marketing can, since it is viewed as independent and unbiased.  A great feedback, an interesting testimonial can be projected across channels as a shining example of success. One can encourage outstanding service by recognizing employees who bring in such customer delight.

Integrate with key processes: Certain key processes greatly help in operations, like queue management in restaurants, with token numbers displayed to inform customers of their orders. One can use digital signages to display these processes and ease operations along with other communication alongside it. A great way to integrate multiple use-cases with a dynamic real-time channel.

Build engagement: One cannot emphasize enough on building engagement as a tool for brand growth. One of the key pillars to leave behind a lasting brand impression and recall is by engaging with your audience. A two-way conversation is far more impactful given participation from the intended audience.

Try adding a CTA to incentivize: Incentives to trigger action are also a great way to enable a two-way conversation as mentioned earlier. For example, a small prize or some recognition, can go a long way to trigger participation.

There are many such useful methods to integrate the online with the offline.

Intelisa helps you with all the features that are required to enable a 360-degree campaign.

We will be happy to assist you with ideas based on the space and sector you operate in. Give us a ring, drop us a line, we are always happy to connect and brainstorm!

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Digital Signages

2021 Digital Signage Display Report

A glance at the latest features in digital displays and the technology that’s behind it

by Alok Dukle

Digital Signage displays have come a long way. The good old cathode ray tube (CRT) technology for televisions, that was housed in a big box, was revolutionary at its introduction, but now practically extinct.

Over the years, of course, new digital display technologies significantly outshone it in features and cost effectiveness.

So before we venture into display technology, lets go through some features in digital displays that I came across in exhibitions, research papers and articles. These are 5 trends I saw that I particularly found interesting:

1. a. Rollable TV’s

One of the hottest innovations in televisions was showcased at CES recently – LG’s incredible rollable TV, a 65-inch OLED television that’s ‘foldable’ – it actually rolls up out of a horizontal cabinet base. When stacked in front of your bed, it is perfect to unveil and watch television, and other times can be used as a seat and music player. All in all, quite unreal – check it out below:

1. b. Rollable & foldable phones:

Rollable & foldable phones are pretty mind-blowing as well since, in a sense, they can potentially convert a phone into a tablet! Check out this video to understand this:

2. Haptics

Another interesting upcoming feature in display is called ‘haptics’.
With haptics, one can ‘feel’ the screen which creates sensations when touched.
Imagine buying a top/ shirt on Amazon: With this great feature, you could actually feel the cloth before buying it. A very interesting technology which allows the sense of ‘touch’ to be enabled on displays, in addition to visual (screen) and audio (speakers).

3. Bendy-Flexi-See-through OLED’s

LG Displays showcased a whole host of features pumped into their OLED this year – from see-through displays to bendable ones. Watch this stunning video.

The applications of see-through displays are no-doubt interesting. Almost 60% of the screen surface is see-through, so displays can effectively be used in fast food restaurant counters – wherein one can view the display as well as the person on the counter behind it. Particularly useful in the Covid-19 pandemic as well- to create a shield between customer and store personnel.

The bendable displays have an interesting application in gaming too – they create an immersive experience for games, given that the screens are bent and aligned to the way we actually see. Check out the video to understand this!

4. Augmented Reality (AR) / Virtual Reality (VR)

This interactive virtual concierge robot is an example of AR at work, and was showcased in a recent symposium for Digital Displays. The concierge was charming, almost human-like, and interacted with customers socially about products. For example, she waved her hand to attract the attention of potential customers. She then had a social conversation and conveyed salient points about products, and answered questions along the way – just as a store personnel would do!

The assistant was actually projected on glass that can serve as a transparent glass ordinarily, and then as a projection screen for augmented reality, when required.

Given an advanced ability to interact, one can imagine the possibilities this opens up – contactless shopping, personnel-less stores, to name a few.

Many such applications around AR and VR are slowly unfolding.

5. Coloured e-ink and more

This is a display system I am particularly quite interested in – of course, best known from the Kindle displays.

They are drastically different from regular displays, and bring forth their own set of advantages. The people at E-ink rightly point out, that the technology is not meant to be a replacement for digital displays, but for paper!

Its advantages like extremely long battery life, very low power requirement, no eye strain and artistic appearance, completely disrupt the space. However, limitations like able to only display images (not videos), very low refresh rate, and so on, make it placed in a completely different segment from digital displays.

In its independent space, e-ink technology is now releasing features of enabling colour, currently at 4096 shades of colours and around 16 levels of grayscale.  Great space to keep a tab on!

Now most of the above advanced features are still not out in the mass market, since they aren’t cost-effective as yet for being adopted. However, thanks to the speed of R&D we will get there soon! 

The features, of course, are only possible thanks to advanced display technologies.  

In this next section, let’s take a look at how display technologies have evolved over time, and made the features we saw earlier possible. Here’s the evolution of display technologies:

The well-known Liquid Crystal Display (LCD)

In the year 2007, the image quality of LCD displays surpassed that of the traditional CRT TV’s. And almost immediately towards the end of the year, there was a formidable shift in the space – more LCD’s were shipped as compared to CRT’s. And over time, of course, CRT’s were rendered extinct!

LCD Screens and their evolutions

LCD’s, in order to make images visible, need a backlight. Earlier this light was in the form of CCFL’s (cold cathode fluorescent lamps) which were placed on the opposite edges of the display. This was the key technology used for many years.

However, with time, CCFL’s began getting replaced by LED’s (Light Emitting Diodes) which were more efficient than CCFL’s.

Did you know that the LED televisions we see today are basically LED backlit LCD displays? Unlike what people presume, they aren’t ‘LED televisions’ in themselves. Pure LED’s still command a premium price, but are slowly making their in-roads to the mass market.

The New Age LED’s: The era of LED, OLED, QLED and AMOLED

Outdoor displays use the pure form of LED’s, since they are generally seen from a distance and need to be bright, given the daylight. They are useful for outdoor billboards, but generally not used indoors.

OLED which stands for Organic Light emitting diode, is actually a pure LED technology for indoor displays.

Followed by QLED & AMOLED, and others, which for understanding sake, are essentially variations of the OLED.

The advantages are that they produce a much higher quality output versus previous technologies, they are brighter, require no backlighting and also produce ‘true blacks’.

The current LED’s, due to backlight, are not capable of producing deep blacks. Whereas, since OLED’s are lighted up by individual pixels, they do not produce light when off and remain totally black.

Traditional LED’s (LED backlit LCD’s) versus OLED’s

These new-age LED’s are now being adopted, and LCD is on the decline, similar to how, in fact, LCD’s had overtaken CRT’s way back in 2007.

Samsung and LG, recently, both halted their domestic production of their traditional LCD’s to focus more on these newer LED technologies.

Demand and supply of Micro LED displays. Source: IDTechEX

The Future LED’s: Micro LED’s

Micro LED’s are what many believe to be the next generation of display technology. MicroLED displays offer a wide range of additional features such as wide colour gamut, high luminance and contrast, wide view angle, transparency, seamless connection, and sensor integration capability, among others.

Most of the advanced features which are releasing now like bendable, foldable and see through displays, like we saw earlier, are thanks to this technology.

Given the possibility of sensor integration, it can also engage with audiences.

Advanced technologies like cloud, ML & AI integrated with the displays are able to create the virtual concierge that we saw earlier.

Here is a handy graph that summarizes these display technologies.

Value propositions of various display technologies. Source: IDTechEx

E-paper, of course, being in a separate segment, and as explained earlier is not included in the comparison, but is an interesting technology in itself.

So that sums up an overview of the latest trends that we see in display signages and the host of features and possibilities that it opens up.

As a result of this, I see many interesting applications of digital signages and digital displays, that will make their way through and affect industries like consumer, retail, advertising, hospitality, and more.

After all, looking fundamentally, effective communication and engagement with customers across industries will lead to a higher output.

It’s an exciting road ahead in the digital signage and digital display space and I, for one, can’t wait to experiment on prototypes and build products using these new technologies!

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Everything IoT

IoT Trends in 2021: Is IoT worth the buzz?

by Alok.

Internet of Things (IoT) is a term that has been turning heads since the last few years. But one needs to tread cautiously with fancy terms. Time and again, we have witnessed that they may not, unfortunately, be worth the noise and attention they get.

In this article, we take a hard look at relevant data to decide if it is worth the buzz…..

Where better to begin than with the global trend of number of connected devices, which gives a clear picture of IoT deployments globally. In fact, without looking at applications, one can just observe the chart (given below) with its year-on-year numbers, and they tell you a story.

To summarize: 21.7 billion device connections have been deployed cumulatively as in 2020.  To put it in context that’s 2.9 connected devices per person globally! (basis the latest census that estimates a ~7.5 billion world population)

One thing to note though: Every connected device is not an IoT device as per our IoT definition, which results in an important and fundamental question:

What makes an IoT device?

‘IoT Analytics’ defines the Internet of Things as a network of internet-enabled physical objects.

What basically this means is that IoT devices contain independent intelligence. The physical device is connected to a cloud and operates ‘independently’. Smartphones, tablets, laptops, are NOT IoT devices by this definition.

With 11.7 bn pure IoT devices as in 2020, the other key point that we absorb from this chart is the fact that 2020, in fact, has been a milestone year for IoT. This is because for the first time, the number of IoT devices crossed the number of non-IoT connected devices globally.

The acceleration in growth rate (from 10% between 2010 to 2020, to 13%, 2020 onwards) demonstrates the growing spurt in the sector.

So the ‘number of devices’ statistic look encouraging, but is it backed by real revenues and money invested?

For a long time, a consistent criticism to IoT has been its low maturity resulting in low or no monetization. Which means even if devices were being pumped into the ecosystem, the revenue and investments made for them was not substantial. (a business case was not immediately seen by decision makers, etc)

This seems to have taken a turn lately, which signifies maturity in certain segments: Statista boasts that the global IoT market grew from $100bn in 2017 to $212 billion to 2019, and as if that wasn’t enough, suggests it would reach $1.6 tn by 2025.worldwide. Even after rounding down the figures, that’s an estimated growth of approximately 7X in 7 years.

Business Insider is even more bullish, saying the IoT global market will grow to over $3 tn by 2026!

With number of connected devices and revenues presented, here are the sectors that are the growth drivers.

A BCG research report points out that ‘Discrete manufacturing’, ‘Logistics’ and ‘Transportation’ are key sectors for whom ‘the time has come’ with respect to IoT. In fact, 50% of the current overall spending in IoT is from these sectors.

What’s more interesting, is that with time, IoT applications will mature in other sectors like utilities, healthcare, automotive and retail. And hence the sustained year-on-year growth that we saw in the earlier charts.

But what are the end-user applications that are sustaining this growth? And what benefits are users deriving from IoT use-cases?

Based on multiple surveys and research reports,  these are the collated key benefits that we distilled out:

Transparency and Easier monitoring:
We can optimize any variable only after we can measure it by some means. One key driver that has boosted applications around IoT is its ability to give visibility to measurement. Be it temperature sensors for boilers, physical location for trucks, vital checks for patients, and more, visibility gives rise to transparency. By the virtue of ‘knowing’ the location of physical assets, organizations can create dashboards which are very handy for monitoring.

Better decisions:
The next step after monitoring is to enable better decision making. From new sets of data, one can take more informed decisions. Output can be then benchmarked against desired outcomes, be it saving costs, increasing efficiency, and so on.

Automating tasks:
One can also automate tasks by rule-based algorithms, as a result of the increased visibility. This is, of course, and extension to better decision making. Only that in this case it is automated rather than manual.

Cut energy cost:
This is a specific outcome increasingly being drawn as a result of IoT implementation, and hence has merit to give a special mention. Through sensors and automated building/ factory management, one can optimize energy costs expended by various activities on real-time data. This optimizes and hence cuts energy costs tremendously.

Predictive maintenance:
This is another area which deserves a special mention. Through sensors, one can increasingly monitor and predict when certain parts of large and complex machinery and infrastructure can fail. Doing this proactively, has found to save a tremendous amount of money and effort.

Increasing engagement:
Finally, with increasingly dynamic output, IoT devices have the ability to engage audiences with intelligent communication. This is, of course, an area we are particularly deep in, and Digital Signage Technology is a space that we see has great potential to build engagement at the point of sale.

Lest we forget, one cannot evaluate an industry in present times, without looking at the implications that the Covid pandemic would have on it.

Overall, we have seen an increase in technology adoption as a result of the pandemic since it helps remote communication and reduces physical contact/ intervention.

The IoT industry too, in the long run, is likely to be enabled as a result of the pandemic. Customers would demand remote deployments and monitoring, which means more devices deployed. However, in the short run, with certain industries largely affected, investments in new technologies may get postponed to a better day. Hence, strained in the short run but favourable in the long term, can be concluded as an outcome of the pandemic.

Finally, we check for ‘side-effects’. IoT at its core may be a boon, but the threats should not outweigh its value. The key area that needs mention here is ‘security’. Data & IT security becomes increasingly important with the many endpoints connected as part of the IT ecosystem, as they can be vulnerable to being exploited.

A Gartner report suggests that more than 25% of identified attacks in enterprises will involve IoT. Their survey indicated that 32% of IT leaders cite security as a top barrier to IoT success.

Cybersecurity is one of the biggest allied industry that will evolve and grow mature as a direct outcome of the growth in IoT. Stringent data & identity protection for assets as well as privacy laws need to be streamlined in the years ahead.

All in all, IoT seems to be worth the attention then?

With tailwinds ripe to steer growth, in the coming years, we will see IoT applications mature and mushroom across varied industries.

And as tech enthusiasts, if we do a bit of crystal ball gazing, I, for one, foresee an exciting journey ahead for us and for our IoT community.

But I leave it to you to take your call, if this is all worth the buzz. 🙂

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Digital Signages

7 reasons why Digital Signages make an impact on business

Digital Signage technology is a fast growing tech-space that drives communication to audiences physically through digital screens.
Digital signages can be used across sectors: Think of digital screens in a retail store, that communicate offerings to customers from the central marketing team at real-time.
Or in a corporate that integrates employee engagement related campaigns and drive best practice sharing across the organization.
You can read more on its applications across sectors on our website, especially across Retail, Restaurants, Corporates and Manufacturing.

Off late, and thanks to advancements in underlying technologies, communication through digital signages has become more intelligent. Here are some interesting features that make for compelling reasons to think of how a Digital Signage maybe applicable to your business.

Reason #1: Show products and offerings at real-time and amplify sales
Did you know that a product that is well-highlighted in a store, sells upto 2X-3X times a product that is not highlighted. When a customer is at the point of sale, the most valuable asset is your time with him or her, which can be used to communicate more effectively. By showing product communication and updates at real-time, your communication efficiency to customers is greatly enhanced.

Reason #2: Show more products by new communication every few seconds
With digital screens, you are no longer constrained by the number of creatives you can show. A number of messages, products and offerings can therefore be conveyed to customers, through the same medium. This directly implies a better use of real-estate.

Reason #3: Reduce the lag between what you want to show and what is shown
At times, strategic communication at retail outlets needs to be planned well in advance, so as to communicate it at the point of sale correctly. Often this results in communication of offerings which are irrelevant, or simply not in the store (due to being stock-out, etc)
With digital signages, however, communication becomes more instantaneous and dynamic, and there is no lag between what you want to communicate and what you actually do.

Reason #4: Make your signage network intelligent
With the advent of advanced underlying technologies, signage networks are far more intelligent than they were. Think of each digital signage display as an intelligent unit, which can schedule communication based on the time of day, local sales patterns, live in-store demographics and more. Personalization of communication can be achieved at different levels. This results directly in sales amplification.

Reason #5: Compelling dynamic creatives
One of key reasons why digital signages garner upto 2X attention versus static communication, is simply because they are brighter (due to it being an LED display) and the creatives can be dynamic (moving). Small movements in creatives substantially increase viewership levels.

Reason #6: Measure precise ROI
It is always important to measure and get a bang for the buck. Marketing spends can be better optimized by measuring ROI of channels.
Digital signages help us estimate ROI by various parameters: like measuring viewership or impressions i.e. number of customers who saw the creatives, their demographics, attention span to the creatives, and many more.

Reason #7: Add engagement to your customer interactions
Digital signages, once installed, can be augmented with sensors, through which the same display can be used with a layer of added engagement. Be it use cases like virtual trial rooms, or a social media engagement campaign, a number of such ideas can be added on top of the digital signage foundation. Our earlier article on “5 coolest digital signages from across the world”, gives a few exciting applications of the technology.

To conclude, digital signage technology is a nascent but growing technology which helps catapult efficient stakeholder communication.

It has applications across sectors, and in case some of the reasons above echo with your business need, do try out our free trial to pilot the features for growing your business.

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Digital Signages

Case Study: Smart Notice boards

by Anvesh Mantena

Anvesh Mantena is Co-Founder & COO of Intelisa with over a decades experience as a digital technology consultant across global markets like US, Japan, Germany & India.

Executive Summary:

The trend for integrated townships with private living, high security, and advanced amenities has been on a steep rise over the last couple of decades. It perfectly combines privacy of space with a taste of community and built-in amenities, and has created a one-stop destination to family living.

Privacy is an integral part of a township. The residents do not want to be disturbed by salesman at their doors, or pesky marketing material that filter through barriers. However, from the viewpoint of brands, these customers need to be reached in order to communicate offerings.

This is evident from the fact that these Housing societies receive an average of 20 requests every day for access!

Intelisa, the next-gen digital signage solution, in partnership with a prominent media agency created an innovative WIN-WIN solution for such housing societies as well as marketers by deploying large LED TV’s at strategic locations across societies. These screens were divided into two parts, with one part controlled by the media agency to run advertisements and marketing material (ads), while the other part managed by the township as a smart notice board for internal communication.

This greatly reduced the operational effort required by society for internal Communication by 80%. The communication on screens has 85% higher engagement and retention compared to posters on notice boards. This automatically brought high viewership for ads that were running in parallel.

Business Scenario and Challenges:

Let us take one housing society in which we deployed our solution – With 14 blocks and 2000 family residents, there is evidently a continuous stream of communication and the management of the same. It is a mini-city in itself with a lot of planning, be it for maintenance, day-to-day essentials, events, celebration, etc. A management team is generally constituted who is responsible for making the choices on a lot of these daily activities and these have to be communicated effectively to all the residents. Here were the challenges the management team used to face:

  • Everyday, on an average, there is at least 1 notice that needs to be communicated to all residents.  The old method of having a person reach every house to communicate the message is unviable with 2000 units.
  • With the plethora of email that people receive on a daily basis, these society emails are lost in the clamour.
  • Social messaging chats like WhatsApp can only accommodate 256 people so having multiple different WhatsApp groups makes it difficult to manage.
  • Physical Notice board at lift lobbies were an option. However, this involved operational challenges of physically putting up the notices and monitoring them, as well as a lot of printing involved.

While all this was internal communication, there were external factors as well. On an average, the society received at least 20 requests from various prominent brands for distributing product promotions, for door-to-door marketing access, for placing posters on notice boards, and so on.  The advent of COVID-19 has forced societies to follow a strict check on people entering and leaving society.

How Intelisa Helped:

Intelisa in partnership with a popular media house in Hyderabad developed a unique offering to address multiple challenges of the township.  Large 55 inch UHD digital screens were placed strategically across key places throughout the township. Intelisa’ s technology split these screens in a 60-40 ratio, where 60% was offered to partner media agency to run external ads/promotions while 40% was offered to the Society management to run Internal communication messages.

Each party had a unique login without any interference with each other All the advertisement request were now routed to the media house there by reducing the burden on the society, Intelisa’s capability allowed the Media agency to:

  • Run hyperlocal advertisement all from their office in regular time slots
  • Update ads with a click of a few buttons in real-time
  • Preview the content playing on each of the screens in real-time
  • Screen status reporting (ON/OFF) as well as quickly troubleshoot in case of issues.
  • Directly email customers with details on their ads total screen time and its repetition frequency.

Similarly, the society passed a resolution to keep all internal communication on these new digital notice boards, thereby reducing the operational challenges of having to print notices or having to send door to door messages. Intelisa’s capability allowed society to:

  • Schedule notices in the form of PDF files
  • Live preview the content playing on the screen, add/modify/delete notices with a click of a few buttons.
  • Run engaging content like event photos, competitions, video messages, etc.
  • Earn additional revenue for all the advertisements that are routed through the media agency by society.

Results, Return on Investment and Future Plans:

Intelisa’s Digital signage solution offering has built an opportunity for marketers to reach out to the customer closer to their homes, in a non-pervasive way and in the process also has enabled housing society to adopt the digital platform for internal communication and reduce operations overhead creating a WIN-WIN situation for all the stakeholders.
The following are the key benefits for each of the stakeholders:

Housing Society:

  • Increase in revenue from advertising income for the society.
  • Increased awareness of maintenance updates and participation in community events. As per the society, participation in events has increased by at least 50% percent, after the introduction of digital notice boards.
  • Printing for notices completely eliminated (>95%), which is one step closer to making the society eco-friendly and resulting in a cost-saving of at least 10% on monthly stationary expenses.
  • Avoid access to external people moving inside the society for marketing purposes, thereby ensuring higher security compliance which includes Covid safety protocols.
  • Increase access to bulk marketing deals offered exclusively for the society from hyperlocal brands.

Marketing Agency:

  • Access to a targeted set of audience, as close to the home as possible.
  • 70-90% ad slot utilization, on any day with a lot of request from SME and hyperlocal companies.
  • Ability to add/delete/modify marketing content from their office in real time without any other operational overhead.
  • Very high viewership estimated to be at least 40% of the residents on a daily basis. Given that these notice board were the key means for internal communication, almost every resident would pause to take note of the screen communication.
  • Real-time reports to track and monitor campaigns on various different screens.
  • Run all kinds of media be it video, images, document, or directly stream from the Internet.
  • Transparent reporting on total screen time as well as advertisement  repetition frequency across all the screens

COVID-19 has only accelerated the Returns for the marketing agencies with more and more brands trying to look for media as close to the consumer’s home as possible. With the success of this model, the agency is already in talks with more societies to replicate and expand.

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